ZARGES ladders and metal boxes are known around the world. The company, headquartered in Upper Bavaria, is a leading provider of high-quality aluminum products. ZARGES presents product innovations at many international trade shows. At LogiMat in Stuttgart, ZARGES recorded trade show contacts digitally with the movento trade show management for the first time.
With the app, sales representatives in the trade show can scan the visitor's business card with the iPad. The CRM system creates a lead automatically. Product inquiries and catalog orders are recorded in the stored questionnaire. With the push of a button, the data is transferred to the SAP Cloud for Customer and it can be processed further there right away. This way, visitors order catalogs they have ordered immediately after the trade show.
With movento's trade show management, ZARGES has speeded up trade show follow-up processes significantly:
- Lead qualification and assignment to existing customers and potential customers
- Transmission of the data to sales and assignment to the responsible account manager
- Faster trade show preparation and immediate catalog shipment
- Detailed reporting about the trade show success
“We have succeeded in designing the process consistently, from the lead to the deal. Marketing and Sales work closely together and trade show follow-up has become much quicker. Very important for us is also that we can evaluate the success of a trade show easily."
Mr. Dirk Tiedemann, CRM Manager at ZARGES