Since 2006, UX-Day has been held in Mannheim. Speakers from business, science, and research present their methods, solutions, and ideas on the topics Web, apps, software, usability, and user experience at this event.
Christoph Tänzer, the Creative Director and Consultant of movento Schweiz AG, was there speaking about "The Horse in the Lasagna." He explained why the connection between visual commerce, brand experience, product maintenance, and target group definition is so important for a good user experience and satisfied customers.
Watch the lecture from the 23rd of October 2014: